Selected Projects
  1. The HP App

    Role

    Lead UX Designer for Support

    Opportunity

    An HP customer using a laptop, printer, and mouse had to use multiple apps to manage their devices and accounts. This created a major pain point and a clear opportunity to bring everything into one place: the HP app. For Support, the biggest challenge was migrating 10+ features and 50+ million monthly users from the legacy app.

    Solution

    As a design lead for the Support team, we improved all current features and added new ones to offer better navigation, accessibility, and overall user experience. My role focused on designing device health, troubleshooting tools, updates, communications, and other help features for Windows, Mac, iOS, and Android across 213 countries.

  2. AI Agent

    Role

    Lead UX Designer

    Opportunity

    The HP Support website reaches over 270 million customers across 75+ locales and 25+ languages each year. With support for more than 1.5 million products, it can be difficult for users to find answers relevant to their specific device. This created an opportunity to make resolution faster and more effective.

    Solution

    I led UX strategy and design for a new AI agent that resolves issues with HP computers. I designed core flows and defined prompts, guardrails, tone of voice, and feedback. I partnered with product, engineering, and QA to shape key decisions, with the goal of increasing resolution rates and containment through self-service.

  3. Bosch Smart Buildings

    Role

    UX Designer

    Opportunity

    At Bosch, the Research and Development Center in Aveiro contributes to making homes more intelligent and efficient. The opportunity to create climate-neutral buildings prompted the need to design new products.

    Solution

    We designed and developed a Human-Machine Interface to manage heat pumps for industrial clients. I was involved in the end-to-end strategy, from discussing requirements and creating wireframes to prototyping and quality assurance. This project contributed to a 100 million euro investment in heat pumps for the site.

Snapshots
  1. UX Designer, Developer

    Conference on Computation, Communication, Aesthetics & X • 2023

  2. UX Designer, Developer

    More than Housing • 2023

  3. UX Designer, Developer

    Walking Art Maps • 2022

  4. UX Designer, Developer

    Birdhouse • 2023

  5. UX Designer, Researcher

    The Library is Open • 2020

  6. Speaker

    Thursday Night Live! at Het Nieuwe Instituut • 2018

Let's talk!

I am always happy to discuss my work and hear about yours.